Prettier You!
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| Women's Online Magazine |
Forging Your Self Confidence
By Brian Tracy
A young woman wrote to me recently, telling me that
her whole life had taken a different turn since she heard
me ask the question, “What one great thing would you
dare to dream if you knew you could not fail?”
She wrote that, up to that time, this was a question she
had never even dared to consider, but now, she
thought of nothing else. She had realized, in a great,
blinding flash of clarity, that the main thing separating
her from her hopes and dreams was the belief in her
ability to achieve them.
Most of us are like this for most of our lives. There are
many things that we want to be, and have and do, but
we hold back. We are unsure because we lack the
confidence necessary to step out in faith in the direction
of our dreams.
By Brian Tracy
A young woman wrote to me recently, telling me that
her whole life had taken a different turn since she heard
me ask the question, “What one great thing would you
dare to dream if you knew you could not fail?”
She wrote that, up to that time, this was a question she
had never even dared to consider, but now, she
thought of nothing else. She had realized, in a great,
blinding flash of clarity, that the main thing separating
her from her hopes and dreams was the belief in her
ability to achieve them.
Most of us are like this for most of our lives. There are
many things that we want to be, and have and do, but
we hold back. We are unsure because we lack the
confidence necessary to step out in faith in the direction
of our dreams.
Links to other Articles:
Hair
Fashion News from About.com
Hair
Fashion News from About.com
Tips to Use Eyeshadows to Create an Optical
Illusion from about.com
Not everyone is born with the perfect face. If you asked
your friends most of them would say they felt their eyes
were too close together, too far apart, too squinty or...
well you get the picture. (I personally think my eyes are
too close together).
Thankfully we live in a day where makeup can do all
sorts of optical illusions. Here I list a few simple
techniques using eye shadow & eyeliner to create
several illusions based on your needs.
To make your eyes look...
And lastly, here's a great eyeshadow and eyeliner trick
for Asian eyes...
Since the eyelids of Asian women can seem to
disappear when the eyes are open, you can add
definition by sweeping a medium-toned shade across
the lid & browbone. Dust under the brow with a light
highlighter shade to accentuate the brow bone and
then use a pencil liner to line the upper and lower lash
lines. Make sure line is very fine and natural looking.
Illusion from about.com
Not everyone is born with the perfect face. If you asked
your friends most of them would say they felt their eyes
were too close together, too far apart, too squinty or...
well you get the picture. (I personally think my eyes are
too close together).
Thankfully we live in a day where makeup can do all
sorts of optical illusions. Here I list a few simple
techniques using eye shadow & eyeliner to create
several illusions based on your needs.
To make your eyes look...
- closer together. Most eyes look better when the
emphasis is on the outer corner of the eye (or the
'v'). But emphasizing the inner corner will make
eyes look closer together. - Start by sweeping a light shadow over the whole
eye area. Then dust a medium color on the inner
half of the eyelid and blend outward to create a
natural finish. Next, line from the inner corner of
the eye to the middle & then blend outward. - further apart. If your eyes are less than an eyes-
width apart, you can create the allusion of being
wider set by keeping the inside corners of your
eyes light and the outer edges darker. To do this,
sweep a concealer one shade lighter than your
skin at the inner corner of the lids. Blend well and
don't forget the gray shadowy areas on the side
of your nose. Take a matte eyeshadow in a
medium-to-dark shade and stroke it outward and
slightly upward from the middle part of your lid to
the outer half of your lid. Take eyeliner and start
the line just a bit in from the inner corner of your
eye, tapering the line up and out, just a bit past
the outer corner of the eyes. - bigger. The key to making eyes bigger is to focus
on light shades. Dark ones will make eyes appear
even smaller. Sweep a light shade over lid, then
shade the outer corner of the lid and the crease
with a darker shade. Line the outer upper and
lower lids with eyeliner making sure to taper a bit
outside the eye (elongating it). Lastly, a dab of
white or cream shadow in the middle of the
browbone will make eyes pop. (A word of
warning: make sure brows are perfectly plucked,
otherwise stray hairs will stand out as if lit by
klieg lights). - less...droopy. You can lift down-turned eyes with
makeup. Apply shadow to the outer corner of the
lid, extending color up and out like a feline shape.
Add a light highligher color to brow bone and skip
the eyeliner -- it will only accentuate the 'droopy'
contour. Apply mascara, concentrating on the
inner corner of the eye. Lastly, you can try
smudging a silver show on the inner corners of
the eyes to help 'lift' them. - less deep-set. Those with deep-set eyes have
prominent browbones. To downplay browbone,
sweep a light or medium-tone shade on lid, then
shade in a slightly darker shade above the eye
crease. Apply eyeliner from the inside of the eye,
making it thicking in the middle of the eye & then
tapering it towards the outer part of the lid. Apply
light highlighter shade to browbone.
And lastly, here's a great eyeshadow and eyeliner trick
for Asian eyes...
Since the eyelids of Asian women can seem to
disappear when the eyes are open, you can add
definition by sweeping a medium-toned shade across
the lid & browbone. Dust under the brow with a light
highlighter shade to accentuate the brow bone and
then use a pencil liner to line the upper and lower lash
lines. Make sure line is very fine and natural looking.
Other Links
What is Domestic Violence?
Domestic violence can be defined as a pattern of
behavior in any relationship that is used to gain or
maintain power and control over an intimate partner.
Abuse is physical, sexual, emotional, economic or
psychological actions or threats of actions that influence
another person. This includes any behaviors that
frighten, intimidate, terrorize, manipulate, hurt,
humiliate, blame, injure or wound someone.
Domestic violence can happen to anyone of any race,
age, sexual orientation, religion or gender. It can
happen to couples who are married, living together or
who are dating. Domestic violence affects people of all
socioeconomic backgrounds and education levels.
You may be in an emotionally abusive relationship if
your partner:
your partner has ever:
partner:
an abusive relationship; please call the National
Domestic Violence Hotline at 1-800-799-7233 or
your local domestic violence center to talk with someone
about it.
Domestic violence can be defined as a pattern of
behavior in any relationship that is used to gain or
maintain power and control over an intimate partner.
Abuse is physical, sexual, emotional, economic or
psychological actions or threats of actions that influence
another person. This includes any behaviors that
frighten, intimidate, terrorize, manipulate, hurt,
humiliate, blame, injure or wound someone.
Domestic violence can happen to anyone of any race,
age, sexual orientation, religion or gender. It can
happen to couples who are married, living together or
who are dating. Domestic violence affects people of all
socioeconomic backgrounds and education levels.
You may be in an emotionally abusive relationship if
your partner:
- Calls you names, insults you or continually
criticizes you. - Does not trust you and acts jealous or
possessive. - Tries to isolate you from family or friends.
- Monitors where you go, who you call and who
you spend time with. - Does not want you to work.
- Controls finances or refuses to share money.
- Punishes you by withholding affection.
- Expects you to ask permission.
- Threatens to hurt you, the children, your family or
your pets. - Humiliates you in any way.
your partner has ever:
- Damaged property when angry (thrown objects,
punched walls, kicked doors, etc.). - Pushed, slapped, bitten, kicked or choked you.
- Abandoned you in a dangerous or unfamiliar
place. - Scared you by driving recklessly.
- Used a weapon to threaten or hurt you.
- Forced you to leave your home.
- Trapped you in your home or kept you from
leaving. - Prevented you from calling police or seeking
medical attention. - Hurt your children.
- Used physical force in sexual situations.
partner:
- Views women as objects and believes in rigid
gender roles. - Accuses you of cheating or is often jealous of
your outside relationships. - Wants you to dress in a sexual way.
- Insults you in sexual ways or calls you sexual
names. - Has ever forced or manipulated you into to having
sex or performing sexual acts. - Held you down during sex.
- Demanded sex when you were sick, tired or after
beating you. - Hurt you with weapons or objects during sex.
- Involved other people in sexual activities with you.
- Ignored your feelings regarding sex.
an abusive relationship; please call the National
Domestic Violence Hotline at 1-800-799-7233 or
your local domestic violence center to talk with someone
about it.
How to Remove Your Makeup
To properly remove makeup, all
you need is a proper cleanser
for face and eye makeup
remover. The goal is not to rub
your face raw and don't forget
to wash into the hairline and
jawline, especially if you use
foundation. Here are some
answers to your biggest burning
questions.
Must I Wash My Face Before I
Go to Bed?
Ummm, yes, especially if you
have makeup on your face. If
you want to wake up with
dewy, glowing skin, then you
must remove your makeup and
sunscreen.
Do I Need Toner?
Many women use toner because
they feel it removes all traces of
dirt, oil and makeup, however,
most beauty experts agree that
toners are unnecessary. Most
cleansers these days do a great
job of removing all the muck
from even the heaviest of your
makeup days. While toner will
strip your skin of any makeup, it
also removes natural oils, which
can be drying. Unless you have
super oily skin or just happen to
love a product, skip the toner.
Can I Use Baby Wipes?
No, no, no, says beauty expert
Laura Mercier in the January
2008 issue of Allure Magazine.
"I cringe when I see women
using baby wipes to remove
their makeup. Those do not get
the job done."
Women think baby wipes are
formulated to be gentle on
baby's skin, so therefore it will
be gentle on facial skin, Mercier
says. Her response to women
who think baby wipes are
gentle? "Well, a baby's butt isn't
covered in makeup that requires
special ingredients for proper
removal."
'Nuff said.
I Have Super Dry Skin, How
Do I Remove Makeup Without
Drying It Out More?
Choose your cleanser based on
your skin type. If you have
super dry skin, consider a
cleansing oil. Mercier suggests
swiping the oil across lids, lips,
face and brows, then massaging
it in. This loosens dirt and
makeup. Take a square cotton
pad with oil on it and wipe over
skin, being careful not to tug
and pull.
Wash skin with a foaming or gel
cleanser, and rinse off the
cleanser with a warm
washcloth, which works to
exfoliate skin. Follow with a
moisturizer applied to still damp
skin.
If you have oily skin, consider a
foaming cleanser instead of the
oil.
What's the Best Way to Remove
Waterproof Mascara?
Use a special eye makeup
remover on your eyes if you use
waterproof mascara (my hands
down favorite: Clinique). Apply
remover to a square cotton pad,
then press down on eyelids and
lashes to let it soak in. Gently
wipe the pad across eyes to
pick up mascara. Go over the
eye area with a clean pad until
it's makeup-free. (This keeps
your towels from getting
makeup on them).
Extra tip: Eye makeup remover
works great on lips to remove
long-lasting lip color, as well.
Should I Wash My Face Again
in the Morning?
Your face doesn't get dirty from
sleeping on a clean pillowcase,
so there's really no need to
wash again in the morning. In
fact, too much cleansing can dry
out skin. If you wake up with an
oily sheen, however, splash a
bit of warm water on your face
to dissolve the oils.
To properly remove makeup, all
you need is a proper cleanser
for face and eye makeup
remover. The goal is not to rub
your face raw and don't forget
to wash into the hairline and
jawline, especially if you use
foundation. Here are some
answers to your biggest burning
questions.
Must I Wash My Face Before I
Go to Bed?
Ummm, yes, especially if you
have makeup on your face. If
you want to wake up with
dewy, glowing skin, then you
must remove your makeup and
sunscreen.
Do I Need Toner?
Many women use toner because
they feel it removes all traces of
dirt, oil and makeup, however,
most beauty experts agree that
toners are unnecessary. Most
cleansers these days do a great
job of removing all the muck
from even the heaviest of your
makeup days. While toner will
strip your skin of any makeup, it
also removes natural oils, which
can be drying. Unless you have
super oily skin or just happen to
love a product, skip the toner.
Can I Use Baby Wipes?
No, no, no, says beauty expert
Laura Mercier in the January
2008 issue of Allure Magazine.
"I cringe when I see women
using baby wipes to remove
their makeup. Those do not get
the job done."
Women think baby wipes are
formulated to be gentle on
baby's skin, so therefore it will
be gentle on facial skin, Mercier
says. Her response to women
who think baby wipes are
gentle? "Well, a baby's butt isn't
covered in makeup that requires
special ingredients for proper
removal."
'Nuff said.
I Have Super Dry Skin, How
Do I Remove Makeup Without
Drying It Out More?
Choose your cleanser based on
your skin type. If you have
super dry skin, consider a
cleansing oil. Mercier suggests
swiping the oil across lids, lips,
face and brows, then massaging
it in. This loosens dirt and
makeup. Take a square cotton
pad with oil on it and wipe over
skin, being careful not to tug
and pull.
Wash skin with a foaming or gel
cleanser, and rinse off the
cleanser with a warm
washcloth, which works to
exfoliate skin. Follow with a
moisturizer applied to still damp
skin.
If you have oily skin, consider a
foaming cleanser instead of the
oil.
What's the Best Way to Remove
Waterproof Mascara?
Use a special eye makeup
remover on your eyes if you use
waterproof mascara (my hands
down favorite: Clinique). Apply
remover to a square cotton pad,
then press down on eyelids and
lashes to let it soak in. Gently
wipe the pad across eyes to
pick up mascara. Go over the
eye area with a clean pad until
it's makeup-free. (This keeps
your towels from getting
makeup on them).
Extra tip: Eye makeup remover
works great on lips to remove
long-lasting lip color, as well.
Should I Wash My Face Again
in the Morning?
Your face doesn't get dirty from
sleeping on a clean pillowcase,
so there's really no need to
wash again in the morning. In
fact, too much cleansing can dry
out skin. If you wake up with an
oily sheen, however, splash a
bit of warm water on your face
to dissolve the oils.
How to Fill in Sparse
Eyebrows
book, "Beauty," almost
book, "Beauty," almost
every woman needs to
fill in her brows as part
of her normal beauty
routine. Bobbi's claims
are backed up by the
editors of Allure's
"Confessions of a
Beauty Editor," who
state that makeup
artist Dick Page once
informed them he'd
never seen a model
who didn't need her
brows filled in.
If. like most women,
you were born with
sparse brows or simply
went too far with the
tweezers, there is a fix
to filling in your
eyebrows. All it takes
is a pencil, powder,
and an angled brush
or a clean mascara
brush.
Tip 1: Pick a Pencil
and Powder Shade
Pencils and powders
tend to stick to skin,
not to hair, so if you
don't have a lot of hair
you'll want to shade in
the skin where hair
should grow.
Select a soft pencil
(hard pencils tend to
be too waxy) which is
a shade lighter than
your brows and a
powder which matches
the color of brows. If
brows are super fair,
choose a pencil that's
a shade darker than
brows.
Tip 2: Prep the Brows
First, comb out brows
with a clean mascara
wand. Examine brows
for any sparse spots.
Tip 3: Fill in With
Pencil
Use the pencil to fill in
the sparse spots with
short, feathery
strokes. Apply in the
direction of hair
growth. The key here
is not to create a
definite line, but to
create the appearance
of hair. Be careful not
to pencil in the entire
brow, which will result
in an unnatural look.
Your pencil should be
super soft so it goes
on with little exertion.
But if you have a pencil
that's too hard, warm
the tip up by rubbing it
between your fingers.
Tip 4: Follow With
Eyeshadow or Brow
Powder
Dip an agled brush or
a clean mascara wand
in eyeshadow. Brush
the powder along the
brows. It should stick
to the pencil, while
also acting to blend in
the color perfectly. For
more staying powder,
dampen the brush
slightly before dipping
it into color.
Tip 5: Two Colors
Instead of One?
You can try two colors
when filling in brows: A
light powder where
brows are thickest and
a darker shade for the
tail ends.
Tip 6: Set Brows
To keep brows in
place, spritz hairspray
on your finger and
brush onto the brow.
Tip 7: Uh-oh,
Overplucked?
If you've overplucked,
it will take a few
months to a couple
years for hair to grow
back.
Tip 8: Condition Brows
Conditioning your
brows with castor oil is
a great way to keep
brows healthy and
looking great,
according to Rami
Gafni in the September
2005 issue of Instyle
Magazine. Gafni uses a
clean mascara wand to
apply the castor oil.
Tip 9: The Shape of
Brows
Fuller brows are
preferable to skinny
ones. Have eyebrows
shaped by a pro every
four weeks. Use a
good tweezer
(Tweezerman is our
hands-down favorite),
to clean up the hairline
in between visits.
Tip 10: Rogaine Can
Help
If your brows don't
grow fast enough,
consider Women's
Rogaine or men's
extra-strength
Rogaine applied to the
sparse areas with a
Q-Tip. According to the
September, 2006,
issue of Allure, experts
recommend applying
twice a day for four
months. But do a test
patch first on your
inner wrist to make
sure you don't get a
rash. Check the patch
after a day.
Eyebrows
book, "Beauty," almost
book, "Beauty," almost
every woman needs to
fill in her brows as part
of her normal beauty
routine. Bobbi's claims
are backed up by the
editors of Allure's
"Confessions of a
Beauty Editor," who
state that makeup
artist Dick Page once
informed them he'd
never seen a model
who didn't need her
brows filled in.
If. like most women,
you were born with
sparse brows or simply
went too far with the
tweezers, there is a fix
to filling in your
eyebrows. All it takes
is a pencil, powder,
and an angled brush
or a clean mascara
brush.
Tip 1: Pick a Pencil
and Powder Shade
Pencils and powders
tend to stick to skin,
not to hair, so if you
don't have a lot of hair
you'll want to shade in
the skin where hair
should grow.
Select a soft pencil
(hard pencils tend to
be too waxy) which is
a shade lighter than
your brows and a
powder which matches
the color of brows. If
brows are super fair,
choose a pencil that's
a shade darker than
brows.
Tip 2: Prep the Brows
First, comb out brows
with a clean mascara
wand. Examine brows
for any sparse spots.
Tip 3: Fill in With
Pencil
Use the pencil to fill in
the sparse spots with
short, feathery
strokes. Apply in the
direction of hair
growth. The key here
is not to create a
definite line, but to
create the appearance
of hair. Be careful not
to pencil in the entire
brow, which will result
in an unnatural look.
Your pencil should be
super soft so it goes
on with little exertion.
But if you have a pencil
that's too hard, warm
the tip up by rubbing it
between your fingers.
Tip 4: Follow With
Eyeshadow or Brow
Powder
Dip an agled brush or
a clean mascara wand
in eyeshadow. Brush
the powder along the
brows. It should stick
to the pencil, while
also acting to blend in
the color perfectly. For
more staying powder,
dampen the brush
slightly before dipping
it into color.
Tip 5: Two Colors
Instead of One?
You can try two colors
when filling in brows: A
light powder where
brows are thickest and
a darker shade for the
tail ends.
Tip 6: Set Brows
To keep brows in
place, spritz hairspray
on your finger and
brush onto the brow.
Tip 7: Uh-oh,
Overplucked?
If you've overplucked,
it will take a few
months to a couple
years for hair to grow
back.
Tip 8: Condition Brows
Conditioning your
brows with castor oil is
a great way to keep
brows healthy and
looking great,
according to Rami
Gafni in the September
2005 issue of Instyle
Magazine. Gafni uses a
clean mascara wand to
apply the castor oil.
Tip 9: The Shape of
Brows
Fuller brows are
preferable to skinny
ones. Have eyebrows
shaped by a pro every
four weeks. Use a
good tweezer
(Tweezerman is our
hands-down favorite),
to clean up the hairline
in between visits.
Tip 10: Rogaine Can
Help
If your brows don't
grow fast enough,
consider Women's
Rogaine or men's
extra-strength
Rogaine applied to the
sparse areas with a
Q-Tip. According to the
September, 2006,
issue of Allure, experts
recommend applying
twice a day for four
months. But do a test
patch first on your
inner wrist to make
sure you don't get a
rash. Check the patch
after a day.
Published: Friday, March 14, 2008
By Julie Naughton
Estée Lauder is trying something completely different
with its new women's fragrance, Sensuous. Instead of
producing yet another floral, the brand is venturing onto
a new olfactive turf with a woody amber scent set to
launch in July. And hopes are high with first-year retail
sales estimates running upward of $50 million for North
America. Once the fragrance is rolled out internationally,
the global total could slightly more than double the U.S.
figure.
Estée Lauder is looking to a new olfactive family to
boost its fragrance fortunes.
Unlike many past Lauder fragrances, Sensuous — a new
scent the brand will launch in July — strays from the
brand's traditional floral mode, moving the brand's
sizable scent business into the woody amber family.
None of the executives would comment on sales
projections, although industry sources estimated that
Sensuous could do upward of $50 million at retail in
North America in its first year on counter — and
estimated that once the fragrance is in global
distribution next year, it could slightly more than double
that number. That level of success could pump
adrenaline into a fragrance industry that has been
suffering for the past few years.
"We're trending in this rich direction to fill out gaps
which exist in the Lauder fragrance world," said Evelyn
Lauder, senior corporate vice president of the Estée
Lauder Cos. Inc. "When we started life in the fragrance
business, it was with a rich amber oriental [Youth Dew].
Then we went sporty with Aliage, and got deeply into
florals with Beautiful. We've had a great deal of success
over the years with florals, but we believe that this new
olfactive area — woody amber — will make Sensuous a
global hit."
John Demsey, one of the group presidents of the Estée
Lauder Cos. Inc., who heads the Lauder brand,
emphasized, "Estée Lauder is heavily penetrated in the
floral category. A new entry in woods allows us to
expand our portfolio and reach out to a new customer.
Woods are a growing category in North America and an
important opportunity in Europe." When asked what
rub-off effect the launch may have on the rest of the
brand, he added that it "is an evolution of the brand's
core aspirational position – beauty and sensuality at
any age. It's an important part of the strategy we've
been implementing for the last two to three years."
Turning to Lauder's other fragrances, Demsey said, "In
2007, Beautiful was the number one fragrance. Year to
date 2008, the Beautiful core fragrance in North America
is up 3.5 percent, Pleasures' core is up 1 percent and
the Pleasures' franchise is up 7 percent."
"This is a new lane for us and an opportunity to reach
not only our existing customers, but also new ones who
may not be big floral fans," added Thia Breen, president
of Estée Lauder Worldwide. Elana Drell-Szyfer, senior
vice president of global marketing for Estée Lauder,said,
"Sensuous, while being representative of the brand, is
very different from other scents we've done."
Developed by Karyn Khoury, senior vice president of
corporate fragrance development worldwide for Estée
Lauder, and Evelyn Lauder, in cooperation with
Firmenich's Annie Buzantian, Sensuous has top notes of
ghost lily accord, magnolia and jasmine petals; a heart
of molten woods and amber, and a drydown of
sandalwood, black pepper, juicy mandarin pulp and
honey.
Added Khoury, "We wanted to reinvent woods for
women — the concept was to create a scent that
evoked a molten river of woods. We felt that we had a
real opportunity to broaden our reach with this
fragrance."
National advertising, shot by Craig McDean, features
Lauder's four spokesmodels — Gwyneth Paltrow,
Elizabeth Hurley, Carolyn Murphy and Hilary Rhoda —
each in various stages of undress with a white button-
down shirt. "A white shirt is iconic all over the world,"
said Aerin Lauder, senior vice president and creative
director of Estée Lauder, who created the campaign
with Doug Lloyd of Lloyd & Co. "And since we believe
this fragrance will have wide age appeal, it made sense
to use all four of our spokesmodels, who are in their
20s, 30s and 40s. It embodies the idea of beauty at
every age." Also, it is the first time that Rhoda has
appeared in fragrance advertising for Lauder, she
added.
Added Breen, "Hilary's idea of sensuous is different from
Elizabeth's or Gwyneth's or Carolyn's, and vice versa.
This campaign shows that clearly."
The tag line is "Estée Lauder Sensuous. Every Woman
Wears It Her Way." The campaign will begin running in
September fashion, beauty and lifestyle magazines,
said Drell-Szyfer. Outdoor advertising and an Internet
campaign will also be part of the marketing arsenal, she
said.
The Sensuous collection includes eaux de parfum in
three sizes — 1 oz. for $39.50, 1.7 oz. for $49.50 and
3.4 oz. for $69.50 — as well as a 0.25-oz. parfum, $90;
a 6.7-oz. body lotion, $37; a 6.7-oz. shower cream,
$28.50; a 0.33-oz. touch-on fragrance, $39.50, and a
0.74-oz. brush-on perfumed pressed powder, $65.
The heavy glass bottle with waves, also designed by
Lloyd & Co., has a rose-gold cap and the fragrance
name in rich purple. Purple was chosen for many
reasons, including the fact that "we wanted a color that
would work with all of the rest of our fragrances," said
Aerin Lauder.
Sensuous will be sold in about 2,100 North American
department and specialty store doors. It will also launch
in the United Kingdom, New Zealand, South Africa,
Australia and Russia in July; additional countries —
including those in continental Europe and Asia — are
expected to get the scent in 2009.
While none of the executives would discuss advertising
spending, industry sources estimated that about $20
million would be spent on advertising and promotion in
North America in the fragrance's first year on counter.
By Julie Naughton
Estée Lauder is trying something completely different
with its new women's fragrance, Sensuous. Instead of
producing yet another floral, the brand is venturing onto
a new olfactive turf with a woody amber scent set to
launch in July. And hopes are high with first-year retail
sales estimates running upward of $50 million for North
America. Once the fragrance is rolled out internationally,
the global total could slightly more than double the U.S.
figure.
Estée Lauder is looking to a new olfactive family to
boost its fragrance fortunes.
Unlike many past Lauder fragrances, Sensuous — a new
scent the brand will launch in July — strays from the
brand's traditional floral mode, moving the brand's
sizable scent business into the woody amber family.
None of the executives would comment on sales
projections, although industry sources estimated that
Sensuous could do upward of $50 million at retail in
North America in its first year on counter — and
estimated that once the fragrance is in global
distribution next year, it could slightly more than double
that number. That level of success could pump
adrenaline into a fragrance industry that has been
suffering for the past few years.
"We're trending in this rich direction to fill out gaps
which exist in the Lauder fragrance world," said Evelyn
Lauder, senior corporate vice president of the Estée
Lauder Cos. Inc. "When we started life in the fragrance
business, it was with a rich amber oriental [Youth Dew].
Then we went sporty with Aliage, and got deeply into
florals with Beautiful. We've had a great deal of success
over the years with florals, but we believe that this new
olfactive area — woody amber — will make Sensuous a
global hit."
John Demsey, one of the group presidents of the Estée
Lauder Cos. Inc., who heads the Lauder brand,
emphasized, "Estée Lauder is heavily penetrated in the
floral category. A new entry in woods allows us to
expand our portfolio and reach out to a new customer.
Woods are a growing category in North America and an
important opportunity in Europe." When asked what
rub-off effect the launch may have on the rest of the
brand, he added that it "is an evolution of the brand's
core aspirational position – beauty and sensuality at
any age. It's an important part of the strategy we've
been implementing for the last two to three years."
Turning to Lauder's other fragrances, Demsey said, "In
2007, Beautiful was the number one fragrance. Year to
date 2008, the Beautiful core fragrance in North America
is up 3.5 percent, Pleasures' core is up 1 percent and
the Pleasures' franchise is up 7 percent."
"This is a new lane for us and an opportunity to reach
not only our existing customers, but also new ones who
may not be big floral fans," added Thia Breen, president
of Estée Lauder Worldwide. Elana Drell-Szyfer, senior
vice president of global marketing for Estée Lauder,said,
"Sensuous, while being representative of the brand, is
very different from other scents we've done."
Developed by Karyn Khoury, senior vice president of
corporate fragrance development worldwide for Estée
Lauder, and Evelyn Lauder, in cooperation with
Firmenich's Annie Buzantian, Sensuous has top notes of
ghost lily accord, magnolia and jasmine petals; a heart
of molten woods and amber, and a drydown of
sandalwood, black pepper, juicy mandarin pulp and
honey.
Added Khoury, "We wanted to reinvent woods for
women — the concept was to create a scent that
evoked a molten river of woods. We felt that we had a
real opportunity to broaden our reach with this
fragrance."
National advertising, shot by Craig McDean, features
Lauder's four spokesmodels — Gwyneth Paltrow,
Elizabeth Hurley, Carolyn Murphy and Hilary Rhoda —
each in various stages of undress with a white button-
down shirt. "A white shirt is iconic all over the world,"
said Aerin Lauder, senior vice president and creative
director of Estée Lauder, who created the campaign
with Doug Lloyd of Lloyd & Co. "And since we believe
this fragrance will have wide age appeal, it made sense
to use all four of our spokesmodels, who are in their
20s, 30s and 40s. It embodies the idea of beauty at
every age." Also, it is the first time that Rhoda has
appeared in fragrance advertising for Lauder, she
added.
Added Breen, "Hilary's idea of sensuous is different from
Elizabeth's or Gwyneth's or Carolyn's, and vice versa.
This campaign shows that clearly."
The tag line is "Estée Lauder Sensuous. Every Woman
Wears It Her Way." The campaign will begin running in
September fashion, beauty and lifestyle magazines,
said Drell-Szyfer. Outdoor advertising and an Internet
campaign will also be part of the marketing arsenal, she
said.
The Sensuous collection includes eaux de parfum in
three sizes — 1 oz. for $39.50, 1.7 oz. for $49.50 and
3.4 oz. for $69.50 — as well as a 0.25-oz. parfum, $90;
a 6.7-oz. body lotion, $37; a 6.7-oz. shower cream,
$28.50; a 0.33-oz. touch-on fragrance, $39.50, and a
0.74-oz. brush-on perfumed pressed powder, $65.
The heavy glass bottle with waves, also designed by
Lloyd & Co., has a rose-gold cap and the fragrance
name in rich purple. Purple was chosen for many
reasons, including the fact that "we wanted a color that
would work with all of the rest of our fragrances," said
Aerin Lauder.
Sensuous will be sold in about 2,100 North American
department and specialty store doors. It will also launch
in the United Kingdom, New Zealand, South Africa,
Australia and Russia in July; additional countries —
including those in continental Europe and Asia — are
expected to get the scent in 2009.
While none of the executives would discuss advertising
spending, industry sources estimated that about $20
million would be spent on advertising and promotion in
North America in the fragrance's first year on counter.
Avon, Emanuel Ungaro Partner
to Do Fragrance
from WWD.com
As part of a series of designer
and celebrity alliances to
strengthen its brand portfolio,
Avon has announced a new
collaboration with Emanuel
Ungaro to launch U by Ungaro
for Him and Her, a men's and a
women's fragrance.
The Ungaro partnership follows
two other high-profile
collaborations with designers,
first with Christian Lacroix and
then Cynthia Rowley.
"We believe all women should
have access to style and
fashion, and we seek partners
with the same passion for high
quality and high-end style," said
Geralyn Breig, Avon's senior vice
president and brand president.
The Emanuel Ungaro brand has
an existing fragrance license
with Ferragamo Parfums, a
partnership that began in 1997.
According to Tracy Haffner,
Avon's vice president of global
fragrance, the new product will
complement the brand's
established Lacroix and Rowley
fragrances, as it's positioned to
reach a younger demographic.
"The Ungaro fragrances have a
contemporary and modern style
with a Parisian chic vibe to it,"
said Haffner, adding that Lacroix
had a more dramatic and
couture feel to it, while Rowley's
scent is more whimsical. "We're
aiming at a younger target but
still capturing the broad Avon
customer."
Launching in August through
Avon's 650,000 sales
representatives, Ungaro's new
contemporary brand U by
Ungaro first launched in Japan
last July. Selling at $32 for the
women's scent and $28 for the
men's fragrance, the U by
Ungaro set will also be available
through avon.com.
"We're reaching a younger
clientele at a difference price
point with our new U by Ungaro
line, and this coincided with the
new fragrance launch," said
Mounir Mouffarige, Emanuel
Ungaro's chief executive officer.
According to Mouffarige, the
designer house was attracted
to Avon's global reach and
wanted to tap into a different
market demographic at a lower
price point.
"I don't think there's any
cosmetics or fragrance company
with the kind of reach that Avon
has," said Mouffarige. "This is a
great opportunity for us to have
a global reach with a price point
that makes sense with the U
label, and we have the
advantage of targeting both
men and women. For any luxury
company, fragrance is an entry
point for the brand."
While both fragrances were
created by International Flavors
& Fragrance, Jean Marc Chaillan
and Loc Dong created U by
Ungaro For Her, and Yves
Cassar and Pascal Gaurin
formulated the men's scent. U
by Ungaro for Her is a modern
floral with top notes of
bergamot blossom, freesia and
pepper blossom; middle notes
of acacia aura, living lotus flower
and osmanthus, and bottom
notes of oris, sandalwood and
musk. The men's fragrance is
composed of top notes of green
mandarin leaf, ruby red
grapefruit and pomegranate;
middle notes of immortale,
cardamom and cedar leaf, and
bottom notes of vetiver,
patchouli, sandalwood, tonka
bean and Peru balsam.
The fragrances will launch
simultaneously in North America
and the U.K. in August, followed
by 20 markets in Central and
Eastern Europe in September
and approximately 30 additional
markets globally by the end of
the year.
As part of her ongoing role as a
global ambassador for Avon,
Reese Witherspoon will serve as
the face of the fragrance and
appear in advertisements for U
by Ungaro for Her.
"Reese appeals to a broad
range of women 18-plus, and
we thought she would be a
great fit since she's a beauty,"
said Haffner.
According to Silvana Cassol,
group vice president of U.S.
marketing, U by Ungaro for Her
will be supported by a TV and
print campaign. Plans for U.S.
advertising are not yet final, but
the women's fragrance is
scheduled to appear in more
than 30 books worldwide with
ad campaigns shot by Peter
Lindbergh. Although the men's
scent will not be advertised, it
will be featured in the Avon
brochure. Cassol says the
company is planning to support
the launch with more than 60
million samples.
to Do Fragrance
from WWD.com
As part of a series of designer
and celebrity alliances to
strengthen its brand portfolio,
Avon has announced a new
collaboration with Emanuel
Ungaro to launch U by Ungaro
for Him and Her, a men's and a
women's fragrance.
The Ungaro partnership follows
two other high-profile
collaborations with designers,
first with Christian Lacroix and
then Cynthia Rowley.
"We believe all women should
have access to style and
fashion, and we seek partners
with the same passion for high
quality and high-end style," said
Geralyn Breig, Avon's senior vice
president and brand president.
The Emanuel Ungaro brand has
an existing fragrance license
with Ferragamo Parfums, a
partnership that began in 1997.
According to Tracy Haffner,
Avon's vice president of global
fragrance, the new product will
complement the brand's
established Lacroix and Rowley
fragrances, as it's positioned to
reach a younger demographic.
"The Ungaro fragrances have a
contemporary and modern style
with a Parisian chic vibe to it,"
said Haffner, adding that Lacroix
had a more dramatic and
couture feel to it, while Rowley's
scent is more whimsical. "We're
aiming at a younger target but
still capturing the broad Avon
customer."
Launching in August through
Avon's 650,000 sales
representatives, Ungaro's new
contemporary brand U by
Ungaro first launched in Japan
last July. Selling at $32 for the
women's scent and $28 for the
men's fragrance, the U by
Ungaro set will also be available
through avon.com.
"We're reaching a younger
clientele at a difference price
point with our new U by Ungaro
line, and this coincided with the
new fragrance launch," said
Mounir Mouffarige, Emanuel
Ungaro's chief executive officer.
According to Mouffarige, the
designer house was attracted
to Avon's global reach and
wanted to tap into a different
market demographic at a lower
price point.
"I don't think there's any
cosmetics or fragrance company
with the kind of reach that Avon
has," said Mouffarige. "This is a
great opportunity for us to have
a global reach with a price point
that makes sense with the U
label, and we have the
advantage of targeting both
men and women. For any luxury
company, fragrance is an entry
point for the brand."
While both fragrances were
created by International Flavors
& Fragrance, Jean Marc Chaillan
and Loc Dong created U by
Ungaro For Her, and Yves
Cassar and Pascal Gaurin
formulated the men's scent. U
by Ungaro for Her is a modern
floral with top notes of
bergamot blossom, freesia and
pepper blossom; middle notes
of acacia aura, living lotus flower
and osmanthus, and bottom
notes of oris, sandalwood and
musk. The men's fragrance is
composed of top notes of green
mandarin leaf, ruby red
grapefruit and pomegranate;
middle notes of immortale,
cardamom and cedar leaf, and
bottom notes of vetiver,
patchouli, sandalwood, tonka
bean and Peru balsam.
The fragrances will launch
simultaneously in North America
and the U.K. in August, followed
by 20 markets in Central and
Eastern Europe in September
and approximately 30 additional
markets globally by the end of
the year.
As part of her ongoing role as a
global ambassador for Avon,
Reese Witherspoon will serve as
the face of the fragrance and
appear in advertisements for U
by Ungaro for Her.
"Reese appeals to a broad
range of women 18-plus, and
we thought she would be a
great fit since she's a beauty,"
said Haffner.
According to Silvana Cassol,
group vice president of U.S.
marketing, U by Ungaro for Her
will be supported by a TV and
print campaign. Plans for U.S.
advertising are not yet final, but
the women's fragrance is
scheduled to appear in more
than 30 books worldwide with
ad campaigns shot by Peter
Lindbergh. Although the men's
scent will not be advertised, it
will be featured in the Avon
brochure. Cassol says the
company is planning to support
the launch with more than 60
million samples.
Neiman Marcus
Headed to East Bay
Area
Northern California's
Bay Area is getting
another shot of
luxury, courtesy of
Neiman Marcus.
Neiman's will open a
110,000-square-foot,
full-line store in the
East Bay town of
Walnut Creek in late
2010 or early 2011.
The store will be built
in the Broadway Plaza
mall, joining anchors
Nordstrom and Macy's
in the
697,000-square-foot
downtown outdoor
lifestyle center.
The only Neiman
Marcus in the area is
the
250,000-square-foot
freestanding store in
San Francisco's Union
Square.
"Walnut Creek has
always been very high
on our list because its
demographic is very
compatible with our
customer and this
location has a high
visibility in the
market," said Wayne
Hussey, senior vice
president of properties
for Neiman Marcus.
"The East Bay and San
Francisco are two
totally different
markets and we felt
there was a void
there."
The addition of
Neiman's will only
slightly increase the
mall's total square
footage because some
existing buildings will
be taken down when
leases end and the
mall refines its retail
mix.
Headed to East Bay
Area
Northern California's
Bay Area is getting
another shot of
luxury, courtesy of
Neiman Marcus.
Neiman's will open a
110,000-square-foot,
full-line store in the
East Bay town of
Walnut Creek in late
2010 or early 2011.
The store will be built
in the Broadway Plaza
mall, joining anchors
Nordstrom and Macy's
in the
697,000-square-foot
downtown outdoor
lifestyle center.
The only Neiman
Marcus in the area is
the
250,000-square-foot
freestanding store in
San Francisco's Union
Square.
"Walnut Creek has
always been very high
on our list because its
demographic is very
compatible with our
customer and this
location has a high
visibility in the
market," said Wayne
Hussey, senior vice
president of properties
for Neiman Marcus.
"The East Bay and San
Francisco are two
totally different
markets and we felt
there was a void
there."
The addition of
Neiman's will only
slightly increase the
mall's total square
footage because some
existing buildings will
be taken down when
leases end and the
mall refines its retail
mix.
